Cross-promotion happens in the hotel biz

27 Aug

Maybe you weren’t at the presentation by Rep. Greg Walden, R-Ore., Wednesday morning, Aug. 26, at the Best Western Hood River Inn. But if you were, you might have wondered, why were there all these people there from the other waterfront hotel at the west end of town, the one that will be reopening shortly after a period of financial distress?

Why were Midge Dobbs, regional sales manager for North Pacific Management, and Kim Bosch, director of sales for the Columbia Gorge Hotel, schmoozing attendees with info about the Gorge Hotel reopening? I mean, weren’t they in a meeting hall of a competing property?

Well, not exactly. As reported here earlier, North Pacific — out of Portland — is owned by one wing of the powerful Stevenson family. Another wing of the family owns the Hood River Inn. So it would make sense for them to pimp each other’s businesses. If you knew the connection, that is. If you didn’t, you might have wondered, Hey, why weren’t the Comfort Suites and Hood River Hotel invited to shill their product? See the earlier post to learn more.

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