Tag Archives: Underpinnings

Something new for the ladies — and the guys who love them

2 Jun

Store owner Brooke Pauly shows some of the frilly things on display at her new store devoted to foundation garments. Underpinnings Lingerie Boutique is at 3rd and Oak in Hood River. She and her husband, Mike, got doors open in time for Memorial Day Weekend visitors. Hours: 10-6 M-Sat; 11-4 Sund. Call 541-436-0000, or send her email.

Underpinnings is open; Kaiser takes key Chamber job; holiday sales … off?

31 May

Seems like only yesterday that I had poked my nose inside the space at SE Third and Oak, where Brooke Pauley was knee-deep in build-out for her new lingerie store, Underpinnings. Time flies, and while driving by today, I noticed that she’s open. Haven’t been inside yet, but nice signage. Look for a more detailed tour later …

After a long hiring process, the Hood River County Chamber of Commerce has extended an offer to Tracy Kaiser to take on the role of business services coordinator. In this half-time contract position, Kaiser will support a variety of Chamber functions. Her primary role, however, will be to work with the Downtown Hood River business community, helping it with promotions and events such as First Friday and Hops Fest. Kaiser was formerly vice president of merchandising at The Fruit Company, until the recession put an end to that. In addition, she is launching a business assembling gift packs for wholesale to major retailers. She starts work with the Chamber on Tuesday, taking over from Stu Watson (yours truly), who resigned in February after two years in that position, to focus on helping business with a variety of communications needs. Kaiser is a bright light, and will be a great addition to the Chamber and downtown. Welcome, Tracy. …

Drive-by observation by one downtown merchant on Sunday. Lots of people wandering around downtown, but he had noticed that very few of them were carrying bags (i.e. a sign of having purchased nothing more than lattes to go). After the Memorial Day dust settles, the Buzz will poll the business community to gauge the business pulse — if there is one, that is.

Reminder: If you own or operate a business downtown, or are just interested in what’s going on, you may want to attend the monthly board meeting of the Downtown Business Council. 8 a.m. Wednesday, at the Hood River Library meeting room (its customary meeting spot, but the last time the group will meet there, until further notice). Any and all are welcome.

Underpinnings … not so Secret anymore

5 Mar

Spoke with Brooke Pauly on Thursday, and she confirmed that she will be opening a new store dedicated to the display of underthings for the ladies sometime “in early May.” The site? The space formerly occupied by Ikote Bead, at 3rd and Oak.

Brooke has been working with The Ruddy Duck for the last year and a half, after four years before that at Brian’s Pourhouse. She says she’s been cooking up the idea of her own retail effort for four years, but just hadn’t found the optimal space — they were mostly too big, or maybe the numbers weren’t right.

“This is a nice size space,” she says.

Offerings will include frilly, sex lingerie ala Victoria’s Secret, plus more practical (well, practical for other things) underwear such as sports bras, cotton sleepwear and everyday jammin-around-town undergarments.

Building manager Jay Sherrerd, of course, was excited to get a tenant in tough times. We’re all excited to see a fresh, new entry in the downtown retail mix — lighting up a very visible corner location. Now, if only we could find tenants for the Franz Hardware building (2nd and Oak) and the Paris Fair. Pass the word to all your entrepreneurial friends in the city (Which city? Any city).