Store owner Brooke Pauly shows some of the frilly things on display at her new store devoted to foundation garments. Underpinnings Lingerie Boutique is at 3rd and Oak in Hood River. She and her husband, Mike, got doors open in time for Memorial Day Weekend visitors. Hours: 10-6 M-Sat; 11-4 Sund. Call 541-436-0000, or send her email.
Spoke with Brooke Pauly on Thursday, and she confirmed that she will be opening a new store dedicated to the display of underthings for the ladies sometime “in early May.” The site? The space formerly occupied by Ikote Bead, at 3rd and Oak.
Brooke has been working with The Ruddy Duck for the last year and a half, after four years before that at Brian’s Pourhouse. She says she’s been cooking up the idea of her own retail effort for four years, but just hadn’t found the optimal space — they were mostly too big, or maybe the numbers weren’t right.
“This is a nice size space,” she says.
Offerings will include frilly, sex lingerie ala Victoria’s Secret, plus more practical (well, practical for other things) underwear such as sports bras, cotton sleepwear and everyday jammin-around-town undergarments.
Building manager Jay Sherrerd, of course, was excited to get a tenant in tough times. We’re all excited to see a fresh, new entry in the downtown retail mix — lighting up a very visible corner location. Now, if only we could find tenants for the Franz Hardware building (2nd and Oak) and the Paris Fair. Pass the word to all your entrepreneurial friends in the city (Which city? Any city).
No confirmation on any of this yet, but awaiting calls back, let me relay word fromsomeone who should know that the River City Saloon is apparently closing, as of May 1. You may have seen the commercial property for rent ad offering space near Columbia Arts in a historic building. That would be it.
You knew, too (didn’t you?), that Ikote Bead has been transitioning to an online-only operation. The space, at 3rd and Oak, will next dish up … lingerie. Ooo-la-la. More when I know it.
Hood River Biz Buzz 
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